Creative Strategy for Women's Health & Wellness Brands
Turn Underperforming Ads Into Your Next Growth Opportunity.
You're spending 20K–30K+ a month on ads, but creative performance is slipping. Winning ads are getting tired, new concepts aren't delivering, and finding the next big winner feels like a guessing game.
You don't need more ads for the sake of having more ads. You need a smarter creative strategy.
I'm a creative strategist
who helps women's health and wellness brands turn underperforming campaigns into more consistent revenue.
You'll receive a steady stream of research-backed creative designed to connect with the right customers, communicate what makes your product different, and give your team better ideas to test.
From uncovering customer insights to developing compelling concepts, writing hooks and scripts, and analyzing what's working, I'll help you figure out what to test next—and why.
Let's stop guessing and start giving your creative a strategic direction.
How I'll Help Your Brand or Agency
Creative Research & Customer Insights
The best ads start with understanding what makes your customers tick.
I'll research your brand, audience, market, and competitors to uncover the pain points, desires, objections, buying triggers, and customer language that can make your creative more compelling.
The result? Research-backed messaging angles and creative opportunities that help your brand stand out in a crowded market.
Creative Audits & Performance Analysis
Before we decide what to test next, let's figure out what your current creative is telling us.
I'll review your existing ads and available performance data to identify what's resonating, where creative may be losing people, which winning elements are worth building on, and where there may be room to improve.
You'll get actionable insights to help guide your next round of creative—not just a report telling you what isn't working.
Creative Concepts & Briefs
I'll turn customer research and performance insights into fresh creative concepts your team can put into production.
Depending on the brief, deliverables can include:
Creative angles, concepts, and hypotheses
Scroll-stopping hooks and opening lines
Primary text, headlines, and calls to action
Visual direction and execution ideas
Static ad, video, Reel, and carousel briefs
Messaging frameworks and testing recommendations
Every concept has a purpose. I'll explain what we're testing, why it could resonate, and how to bring it to life so your creative team has a clear direction.
UGC Concepts, Scripts, & Creator Direction
UGC-style ads need to feel natural in the feed while giving customers a compelling reason to care about your product.
I'll develop UGC concepts and scripts tailored to your audience, brand, and campaign goals, then provide creator direction to help bring those concepts to life.
Depending on the brief, this can include hooks, talking points, scripts, suggested shots, visual cues, and filming guidance designed to capture attention, communicate key selling points, and make the content feel authentic rather than overly scripted.
The goal is creator content with a clear strategic purpose—not just another talking-head video.
Creative Testing & Iteration
More creative only helps if you're learning from it.
I'll help structure your testing around meaningful variables such as hooks, angles, concepts, formats, messaging, and calls to action. As performance data comes in, we'll use those insights to identify promising patterns, iterate on what works, and explore new opportunities.
Instead of constantly starting from scratch, your creative process becomes more deliberate, informed, and repeatable.
A Creative Strategy Built Around Your Business
Every brand has different challenges. Maybe your best ads are losing steam. Maybe you're producing plenty of creative but struggling to find consistent winners. Or maybe your team needs fresh ideas grounded in customer research—not another batch of recycled hooks.
I'll work with your brand's goals, existing creative, available performance data, and production capabilities to determine where the biggest opportunities may lie.
Depending on your needs, ongoing support can include creative research, performance analysis, new concepts and briefs, UGC scripts, landing and product page reviews, and recommendations for what to test next.
The focus stays on what matters: helping your team make smarter creative decisions and giving your campaigns a consistent supply of thoughtful, testable ideas.
Let's Find Your Next Creative Breakthrough
If your brand is investing seriously in paid ads, your creative strategy needs to keep up.
Let's talk about what's happening in your ad account, where you're struggling to find traction, and how research-backed creative can help you move forward.
Book a call, and let's figure out what your brand should test next.
How It Works
Monthly Copy Packages
Pro Agency Copy Package
Unlimited Ad and Email Copy
Unlimited Edits
Unlimited Audits (Meta/Facebook, Funnel, Landing Page)
1–3 Day Turnaround
Month to month / No Contract
Standard Agency Copy Package
8 Ad and Email Requests
8 Edits
4 Audits (Meta/Facebook, Funnel, Landing Page)
1–3 Day Turnaround
Month to month / No Contract
Why Work With Me
A Reliable Extension of Your Team
You don't need another freelancer. You need someone who can plug into your workflow and deliver consistently.
Fast turnaround you can depend on
Copy written for conversions
Easy, organized process your team will love
Scales with your agency as you grow
Click below to learn how I can support your agency or business.
You can also message me here with any questions.
